Monday, 19 September 2011

Advanced Portfolio Brief

I have selected option number 1 for my advanced brief:
"A promotion package for the release of an album, to include a a music promo video, together with two of the following options:
a website homepage for the band;
a digipak for the album's release;
a magazine advertisements for the digipiak"

I have chosen this option because i think it would be very interesting to plan. produce and develop. I was also thinking about choosing brief number 2 (film trailer) but i think i would find it difficult to get the sound at a decent level compared to just having the music as the whole soundtrack. I think i would struggle because in the preliminary i found it hard to achieve good sound, however, i would definitely like to develop my knowledge and skills at producing and planning a music video, along with a digipak for the albums' release and magazine advertisement as i have had past experience on Photoshop. I am deciding not to choose to design a web page because i think the other 2 would be more effective according to where my skills lie as i have no previous experience designing a web page.

I am hoping to learn how to use the programme "Final Cut" correctly and with ease which will enable a professional and effective Final text. I am also hoping to learn how to produce a conventional (partly) digipak with a magazine advertisement. I am intending to achieve an individual and original package.

Below is an action plan of my research and planning, when the complete's on the ends of the subjects i will highlight the word in pink,
Action Plan:
(26th September- 10th October)
Research: History, Music labels & Brands & Analysis of Music Videos COMPLETE
(10th October- 24th October)
Research: Music Producers, Genre Influences, Audience Theories COMPLETE
(24th October- 7th November)
Research: Band/Artist Research, Influential Videos and Style, Music Channels COMPLETE
(7th November- 21st November)
Alum Digipak analysis, Analysis of Previous Students work, Audience Research, Star image and Development COMPLETE
(21st November - 4th December)
Planning: Initial Planning Ideas, Record of how ideas develop COMPLETE
(4th December - 16th December)
Planning: Mood Board, Branding & Style Construction COMPLETE
(3rd January- 17th January)
Action Plan & Deadline Paperwork
Planning:Location/set and Props list & Story boards COMPLETE
(17th January- 31st January)
Planning: Contact with artist, Costume Planning COMPLETE
(31st January - 15th February)
Planning: Schedules of Filming and editing and Understanding editing softwear COMPLETE

Throughout the action plan i will be filming certain clips for my music video as my ideas are developing. To the right are a couple of sheets i am using to guide my way through my research and planning.


Over View
Research Done complete the 5th December.
Planning & Construction of End Project complete before the end of February.
Aiming for a grade A overall.


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